Applied Business Communication*

Applied Business Communication*

6 Courses, 36 Credits

Full-time Completion Length:
48 weeks (11 months)

The Applied Business Communication* program explores the role of communication in the business world and tasks of writing and editing for business, web, and social media.

The program offers students the tools and techniques for the effective exchange of ideas whether they are engaged in academic pursuit or employed at a large commercial enterprise, a small corporation or anything in between.

The curriculum is guided by the needs and practices of business, industry, and society at large, as well as by the expectations of students.

The insights and skills students gain will help them to understand business processes, participate in collaborative projects, and improve intra- and inter-organizational communications in any professional or academic situation. The mode of instruction consists of lecture, individual or group tutoring, and independent study.

*Applied Business Communication will become the Applied Business Administration program by the end of the 2017-2018 academic year.

  • ELP 102 Introduction to Communication in a Global Society

    This course is designed to introduce students to the impact of new technologies on business communication within the context of globalization. The course will help students acquire vital skills using Internet and social media as a foundation for implementing communication strategies. Students will practice e-business correspondence and social media interaction through a variety of case studies. The course will include elements of marketing and assist students in presenting their own branding solutions for products or services.  Students will learn how to employ social media to personally succeed on a global business arena.
    Prerequisite/Placement: ELP 042 or CASAS score of 240 or TOEFL iBT score of 61 or IELTS score of 4.7

  • ELP 104 Business Communication and Correspondence

    This course is designed to help students acquire essential written and oral skills needed in business and professional settings. Students will learn how to write business communications such as e-mails, memos, letters, resumes and reports utilizing business and academic writing techniques including drafting, proofreading, and revising. In addition, students are taught oral skills such as effective interviewing strategies and responding to common interview questions.

    This course also introduces students to the key components of a business plan and incorporates an overview of grammar, mechanics, structure, and formatting.
    Prerequisite/Placement: placement scores of TOEFL iBT 61, CASAS 240+, or completion of ELP 040, ELP 041, ELP 042 or ELP 049.

  • ELP 106 Introduction to Public Speaking

    Interviews, presentations, negotiations, dialogs, and technical exchanges are common forms of business communication. Students learn how to orally communicate their ideas across to others in business situations. Insight into audience analysis, appropriate terminology and vocabulary and qualified support of information needed to plan a professional presentation is provided. Many opportunities are available to prepare and organize written and outline versions of effective speeches, deliver them before the class as well as receive constructive criticism from classmates and the instructor. In this course, students will have hands-on experience with computer-generated graphics and understand presentation ethics.
    Prerequisite/Placement: ELP 042 or CASAS score of 240 or TOEFL iBT score of 61 or IELTS score of 4.7

  • ELP 108 Introduction to Writing for Social Media

    The objective of this course is to teach the significance of communicating with a social media audience and consequently the divergences between writing and editing for the social media on the Web and other media. Students are taught reading comprehension for writing and editing for the Web and how to ‘chunk’ large amounts of information to increase readability. They will learn how to effectively use the Web for research and the importance of sources other than the Web. Ethics of using social media in the business environment is also covered. The highlight of this course is to develop, research, and write an article for publication on the Web where they will apply principles of preparation of documents using desktop publishing technology, document layout, and usability testing. Students develop a concept and goals for a website, write a mission statement, conduct a content audit, chunk information by page and paragraph, highlight key words and phrases, hyperlink text, and add additional content elements while creating and maintaining content consistency.
    Prerequisite/Placement: ELP 102 and ELP 104

  • ELP 202 Writing for Social Media

    This course is for those who have mastered basic aspects of writing content for the social media. This course will teach concepts of planning and implementing online and social media tactics and strategies. The use of tables, lists, sidebars, as well as hardware and software concepts are introduced. Students learn to write for search engines including researching search terms, using key terms, understanding balanced repetition, and maintaining readability and credibility. Students learn to use social medial for business purposes such as creating Facebook and LinkedIn profiles, Twitter for customer relations, Tumbler, and Foursquare. This course contains field work where students are encouraged to identify and contact business entities and agencies that are looking to create or improve their online and social media presence. At the end of this course, students should be able to understand core tasks required to create a strong online and social media presence.
    Prerequisite/Placement: ELP 108

  • ELP 204 Applied Business Communication* Capstone

    In this course, students create a business or academic project based on the cumulative knowledge that they acquired in the Applied Business Communication* Program. They apply their skills in communication, social media technology, and research to creatively resolve a business challenge as a means for achieving their client’s objective. Students research a topic, organize information, and present results of the project on behalf of an organization trying to build market share, reach new audiences, attract investors, and interact with customers. Students present the results of the project in the form of a business proposal written in proper format and grammar, integrated with graphics or statistical information and complementary to online or social media presence.
    Prerequisite/Placement: ELP 102, ELP 104, ELP 106, ELP 108, and ELP 204

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